The old, ugly green carpets are covered
with dirt and salt from shoppers dragging their winter boots across the floor,
but tis the season. Half of the lights
have burnt out and the owner refuses to replace them, making the store look
dark and grungy. Thankfully there are
yellow signs on every rack and table to brighten the store highlighting the
sales “50 – 80% off”. The coat of dust
doesn’t exactly attract customers either, but there are a few that dare to
enter.
The
store has two entrances, a right and left side, separated by a four-foot wide
wall. The wall is bare except for a few
hoodies that hang from it. On the right side of the store is formal wear,
consisting of suits, ties, belts, dress shirts, dress pants and vests. The left side is casual, stalked with hoodies,
T-shirts, jeans, and jackets.
With two opposite genres of fashion, the
consumer population is diverse. Although it is a mens clothing store, there are
clothes appropriate for everyone. There are purple and red fitted hoodies that
could be unisex, winter jackets with longer arms for those who are taller, and
a variety of fitted jeans. Many women find mens clothes more comfortable so
anyone is able to shop at this store.
However the stores conditions are not appropriate.
Along with the broken lights, the vacuum doesn’t work and the cleaning products
leave gross residue. The mirrors that reflect back to consumers how the product
looks are streaked without being properly cleaned. A store is judged primarily
on it’s presentation. This is what initially draws consumers into the store,
then it is judged on quality and variety of styles.
With a light layer of dust coating the
store the smell is of a powerful mold. This is no ordinary mold but almost like
if you had left your laundry in the washing machine for a week then opened it
up to all of its ripeness. The clothes also obtain this smell as well as the
smell of bodily odors as customers try on numerous sizes and styles.
The feel of the materials isn’t pleasant.
It feels cheap and itchy. It looks as though
It was rushed when being manufactured with
loose threads and uneven seams. It is very awkward when a customer is zipping
up their sweatshirt and the zipper breaks or a snap or button falls off. There
are many damaged products that are to be sold for full retail price. However
this location created a damage wrack, which just added to the inexpensive look
of the store. The rack was jammed with all kinds of damaged clothes it made the
store feel like an outlet.
The look is amplified with the stores music
selection. There are many channels through Sirius XM, the satellite radio. Yet,
the store is only allowed to play three channels, none of them are allowed to
have lyrics due to the provocative nature of most current pop songs. This
really impresses the employees who look as though they would rather like to
sleep, cry or die than be working there.
The whole experience of shopping at
International Clothiers leaves a bad taste in your mouth.